An exclusive business development experience for real estate professionals — hosted in Central New York, open to Realtors nationwide.
Andréa Price
Phil GerdesWhere real estate professionals from Central New York and beyond come together — for a day of business development, branding, leadership and growth.
Approximately 100 Realtors from nearly every major brokerage across Central New York, plus agents joining from Rochester and out of state, gathered in one room.
A complimentary full day with nationally recognized real estate business coach Phil Gerdes — coaching, leadership and the psychology of sales.
SHIFT Syracuse is the inaugural year of an annual conference. Founding Partners and Founding attendees grow with it from year one.
Phil Gerdes didn't set out to become a coach. He set out to master real estate. And he did. From top-producing agent to respected leader, Phil built a career on execution, not theory. Every closing, every challenge, and every conversation sharpened his edge and deepened his desire to serve.
That desire sparked Shift Immersive Coaching — a bold answer to what the industry lacked: a system rooted in precision, connection and real-world strategy. No fluff. No guesswork. Just micro-level frameworks that fuel macro-level growth. With tactical SOPs, KPIs and The Profitable Persuasion Method at the core, Phil trains agents to think like strategists, lead like humans, and close like pros.
He doesn't coach from a pedestal. He coaches from the frontlines — every day, one client to the next, serving, building, guiding. This is real estate done right.
"The business you want doesn't require a new you. It requires a proven system built around who you already are."
Andréa Price is a Central New York Realtor® specializing in luxury residential real estate, leading her own team throughout Syracuse and the surrounding region. A 2023 Greater Syracuse Association of Realtors® Shining Star Award winner, she combines deep local roots and market expertise with creative, high-impact marketing to deliver exceptional results for her clients.
A lifelong Central New Yorker, Andréa holds a degree in integrative neuroscience and completed two years of medical school before bringing that same sharp analytical thinking to real estate. She's heavily involved in networking throughout the local community, and brings that same thinking, communication and leadership to everything she builds — including SHIFT Syracuse, founded to bring Central New York's real estate community together under one roof, once a year, done right.
Mandatory check-in — grab your name tag and parking sticker (just $7 to leave the Harrison Place Parking Garage next door!) and settle in with coffee, juice and breakfast.
Breakfast continues as you walk the room and connect with our Founding Partners at their tables.
Host Andréa Price welcomes the room, with opening remarks from our Presenting Partner as well.
Session one — business foundations, the psychology of sales, and how we say what we say. Full curriculum below.
Twenty minutes of high-impact insight from your host.
A quick, easy buffet — grab a plate and bring it back to your table.
Bring your questions for an open conversation with Phil.
Session two — tactical SOPs and frameworks for listings, buyers and the luxury experience. Full curriculum below.
Cash bar with two bartenders and light hors d'oeuvres, with continued relationship building.
The frameworks and systems that drive the day:
SHIFT Syracuse partners with one trusted organization per professional category — no crowded sponsor wall, no direct competitors in the room.
SHIFT Syracuse is proud to welcome Sarah's Guest House as our Community Impact Partner — sharing their mission with the room and welcoming attendee support and volunteer interest.
[Insert Sarah's Guest House mission statement / short description here.]
Complimentary for licensed Realtors — based in Central New York and Rochester, or joining us from out of state. Space is limited. 2026 is the only year SHIFT Syracuse is free to attend — future years move to paid ticketing.
Park at the Harrison Place Parking Garage (100 Harrison Pl, Syracuse, NY 13202), right next door to the Marriott. Grab your parking sticker at registration check-in — with it, it's just $7 to leave, a big discount off standard rates.
SHIFT Syracuse is open to licensed Realtors everywhere — rooted in Central New York and Rochester, with agents also joining from out of state. Admission is complimentary and made possible by our Founding Partners.
Admission is complimentary for this inaugural 2026 year, made possible by our Founding Partners. Advance registration is required and space is limited. Beginning in 2027, SHIFT Syracuse will move to paid ticketing — 2026 is the only year admission is free.
A full value-add day of coaching with Phil Gerdes — covering sales psychology, business foundations, the 14-step listing presentation, buyer client SOPs, magic wand moments and luxury as an experience — plus breakfast, lunch, dedicated time with our Founding Partners, a value talk from host Andréa Price, live Q&A with Phil, and a closing cocktail networking hour with a cash bar.
SHIFT Syracuse is held at the Marriott Syracuse Downtown, where discounted room blocks will be available — see "Plan Your Visit" below. Park at the Harrison Place Parking Garage (100 Harrison Pl, Syracuse, NY 13202), right next door, and grab your parking sticker at registration check-in — with the sticker, it's just $7 to leave, a big discount off standard rates.
Business casual is recommended for a full day of coaching and networking.
Space is limited and SHIFT Syracuse is expected to sell out, with a waiting list ready to fill any open seats. If your plans change, please text Andréa directly at (315) 459-3234 as soon as possible so your seat can go to the next person in line.
Yes. Professional photography and video will be captured throughout the day and may be used in SHIFT Syracuse marketing and recap content. By registering, you consent to appear in this coverage.
100 E. Onondaga St., Syracuse, NY — a fully restored 1924 landmark hotel, steps from Armory Square and the conference venue itself.
Book Your Room →A few minutes' walk from the hotel: